The course imparts the essential knowledge of Website Conversion Rate Optimization framework and techniques to enable participants to get greater ROI from their digital marketing efforts.
What’s the focus of this course?
Website Conversion Rate Optimization is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Website Conversion Rate Optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like AIDAS- the buying process, customer persona , landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts.
What are the learning benefits of this course?
The Website Conversion Rate Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:
- Identify how conversion optimization can impact a business
- Explore the concepts of AIDAS and information scent
- Identify the types of website visitor behavior and create personas to model their behavior
- Create effective website copy and optimize its design for conversion
- Understand the main factors that affects conversion
- Understand how website management comply with Website Conversion Rate Optimization
- Understand how Website Conversion Rate Optimization works with SEO, Social Media, Paid Search, Email and Analytics
Who should take this course?
The Website Conversion Rate Optimization Foundation course is ideal for those who wish to begin their career in Digital Marketing with Website Conversion Rate Optimization. However, the course is also well-suited for:
- Business Owners
- Online Marketers
- Professionals early in their career
- Marketing Professionals
- New Graduates
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Exam & certification
What are the prerequisites for the certification?
No prior knowledge of Digital Marketing is required to take up this training. However, awareness of the principles of marketing will help, but is not mandatory.
What do I need to do to unlock my Simplilearn certificate?
We offer course completion certificate after you successfully complete the training program with the following criteria:
- Complete 85% of the course.
- Complete 1 simulation test with a minimum score of 60%.
Does the course cover the recent developments and trends in the industry?
Simplilearn strives to provide high quality, updated content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.
Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.
Can I cancel my enrollment? Do I get a refund?
Yes, you may cancel your enrollment if you are not satisfied with the course. We provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.>
- Visa Debit/credit Card
- American Express and Diners Club Card
- Master Card, Or
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support. Call us, or Request a Call Back to have your question resolved.
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Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.